No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
More Tim Cook Quotes
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Excellence has become a habit.
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You can’t have a back door that’s only for the good guys.
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I don’t really think anything Microsoft does puts pressure on Apple.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Apple Watch is the most personal device we’ve ever created.
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I love museums. But I don’t want to live in one.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Discrimination, in all its forms, is bad for business.
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Certainly some things that are very good can sometimes be used in a bad way.
TIM COOK