Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
More Tim Cook Quotes
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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You can only do so many things great, and you should cast aside everything else.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Today, we are pleased to announce the biggest advancement in iPhone.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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There’s something very dangerous happening in states across the country.
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Android dominates the mobile malware market.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Apple Watch is the most personal device we’ve ever created.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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An acorn would never brag about giving shade.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK