History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
More Tim Cook Quotes
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Our message, to people around the country and around the world, is this: Apple is open.
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You can’t have a back door that’s only for the good guys.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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The longer the meeting, the less is accomplished.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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What makes Siri cool is she has a personality.
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Anything can change, because the smartphone revolution is still in the early stages.
TIM COOK