Apple Watch is the most personal device we’ve ever created.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
More Tim Cook Quotes
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Let your joy be in your journey, not in some distant goal.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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You want to be the pebble in the pond that creates the ripples for change.
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Discrimination, in all its forms, is bad for business.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK