In the long arc of time, you are only relevant if customers love you.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
More Tim Cook Quotes
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There’s something very dangerous happening in states across the country.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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What makes Siri cool is she has a personality.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Excellence has become a habit.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Apple Watch is the most personal device we’ve ever created.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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We make the best phone, we don’t make the most phones.
TIM COOK