If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
More Tim Cook Quotes
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Discrimination, in all its forms, is bad for business.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Apple Watch is the most personal device we’ve ever created.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK