I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOKThere are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
More Tim Cook Quotes
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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In the long arc of time, you are only relevant if customers love you.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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There’s something very dangerous happening in states across the country.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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I don’t think Apple has to own a content business.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Let your joy be in your journey, not in some distant goal.
TIM COOK