Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKThere are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
More Tim Cook Quotes
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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You are more powerful than you think.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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The longer the meeting, the less is accomplished.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Certainly some things that are very good can sometimes be used in a bad way.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOK