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Who does not know the evils of war cannot appreciate its benefits.

Sun Tzu

Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
SUN TZU

Army Business Enemy Home Interfere Strategy War
Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
SUN TZU

Business Nature Soldier Strategy Victory War
Appear weak when you are strong, and strong when you are weak.
SUN TZU

Appeaarance Deception Inspirational Life Strong Weakness
Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
SUN TZU

Attach Courage Fire Inspirational Mountain Revenge War Wind Wood
When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
SUN TZU

Confidence Justice Mind People Strategy War
In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
SUN TZU

Attack Battle Business Combination Strategy War
One may know how to conquer without being able to do it.
SUN TZU

Conquer Inspirational Life Success
But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Business Death Destroy Life Strategy War
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
SUN TZU

Business Condition Constant Strategy War Water
Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
SUN TZU

Atack Business Opponent Skill Strategy War
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU

Business Defeat Enemy Strategy Victory War
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU

Business Defeat Secret Strategy Victory War
Ponder and deliberate before you make a move.
SUN TZU

Business Entrepreneur Inspirational Strategy Success War
Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Angry Change Destroy Life Success Time
He will win who knows when to fight and when not to fight
SUN TZU

Business Fight Inspirational Strategy Success War
Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
SUN TZU

Brave Business Man Opponent Strategy War

Who does not know the evils of war cannot appreciate its benefits.

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Who does not know the evils of war cannot appreciate its benefits.

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