People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
STEVE JOBSDon’t let the noise of others’ opinions drown out your own inner voice.
More Steve Jobs Quotes
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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It takes a lot of hard work to make something simple.
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Each dream you leave behind is a part of your future that will no longer exist.
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I want to put a ding in the universe.
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Stay hungry, stay foolish.
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The most precious resource we have is time.
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The best innovation is sometimes the company, the way you organize the company.
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Overnight success stories take a long time.
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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Quality is more important than quantity. One home run is much better than two doubles.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Design is not just what it looks like and feels like. Design is how it works.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
STEVE JOBS