If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
STEVE JOBSThe people who are crazy enough to think they can change the world are the ones who do.
More Steve Jobs Quotes
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The best way to create value in the 21st century is to connect Creativity with Technology.
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We’re not going to be the first to this party, but we’re going to be the best.
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Innovation is the only way to win.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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Never settle for average.
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To go forward you have to leave something behind.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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Details matter, it’s worth waiting to get it right.
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A brand is simply trust.
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Design is not just what it looks like and feels like. Design is how it works.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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You cannot mandate productivity, you must provide the tools to let people become their best.
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