The third big war will begin when the big city is burning.
RAY KROCI was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
More Ray Kroc Quotes
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There’s a lot more future in hamburgers than in baseball.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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In business for yourself, but not by yourself.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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The more I help others to succeed, the more I succeed.
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We need god to prosper those without him will not.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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I was an overnight success all right, but 30 years is a long, long night.
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It is no achievement to walk a tightrope laid flat on the floor.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC






