If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCI was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
More Ray Kroc Quotes
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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In my experience, good executives don’t make mistakes.
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You must perfect every fundamental of your business if you expect it to perform well.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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In business for yourself, but not by yourself.
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The organization cannot trust the individual; the individual must trust the organization.
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The third big war will begin when the big city is burning.
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There’s a lot more future in hamburgers than in baseball.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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The first dollar is the most you will get if you don’t love what you are doing.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC