It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROCI was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
More Ray Kroc Quotes
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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We take the hamburger business more seriously than anyone else.
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When you’re green, your growing. When you’re ripe, you rot.
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We provide food that customers love, day after day after day. People just want more of it.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC