I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROCI was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
More Ray Kroc Quotes
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Are you green and growing or ripe and rotting?
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You must perfect every fundamental of your business if you expect it to perform well.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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All money means to me is a pride in accomplishment.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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Mankind will discover objects in space sent to us by the watchers.
RAY KROC