I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROCI was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
More Ray Kroc Quotes
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC -
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC -
If you’ve got time to lean, you’ve got time to clean.
RAY KROC -
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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The third big war will begin when the big city is burning.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC -
If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC -
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC -
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC -
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC






