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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC

Life Myself Stupidity Suffering
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
RAY KROC

Imagination See Unique World
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result

You must perfect every fundamental of your business if you expect it to perform well.

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You must perfect every fundamental of your business if you expect it to perform well.

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