The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROCYou must perfect every fundamental of your business if you expect it to perform well.
More Ray Kroc Quotes
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The organization cannot trust the individual; the individual must trust the organization.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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You’re only as good as the people you hire.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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We have an obligation to give something back to the community that gives so much to us.
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Luck is a dividend of sweat.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC