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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC

Calm Dance Morning
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
Adversity can strengthen you if you have the will to grind it out.
RAY KROC

Adversity Hustle Strength Yourself
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself

You must perfect every fundamental of your business if you expect it to perform well.

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You must perfect every fundamental of your business if you expect it to perform well.

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