If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROCYou must perfect every fundamental of your business if you expect it to perform well.
More Ray Kroc Quotes
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It is no achievement to walk a tightrope laid flat on the floor.
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We take the hamburger business more seriously than anyone else.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Tomorrow at sunrise I shall no longer be here.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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If you’ve got time to lean, you’ve got time to clean.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Are you green and growing or ripe and rotting?
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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There’s a lot more future in hamburgers than in baseball.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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In business for yourself, but not by yourself.
RAY KROC