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People who don’t take risks generally make about two big mistakes a year.

Peter Drucker

1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKER

Customer Mission Ourselves Planning Result
It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.
PETER DRUCKER

Opportunity Problem Result
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKER

Human People Strength Weakness
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering
Innovation is the specific instrument of entrepreneurship the act that endows resources with a new capacity to create wealth.
PETER DRUCKER

Act Creation Entrepreneur Innovation Money
Plan, organize, integrate, motivate, and measure.
PETER DRUCKER

Integrity Motivational Planning
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
PETER DRUCKER

Character Leadership Result
There is no such thing as a good man. Good for what? is the question.
PETER DRUCKER

Goodness Man Philosophy
There is only one valid definition of business purpose: to create a customer.
PETER DRUCKER

Business Creation Customer Purpose
Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.
PETER DRUCKER

Knowledge Strength Success Value
Plans are only good intentions unless they immediately degenerate into hard work.
PETER DRUCKER

Goodness Planning
The problem in my life and other people’s lives is not the absence of knowing what to do but the absence of doing it.
PETER DRUCKER

Absence Life People Problem
Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.
PETER DRUCKER

Entrepreneur Risk
If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.
PETER DRUCKER

Secret Time Worth
No one learns as much about a subject as one who is forced to teach it.
PETER DRUCKER

Force Learning Oneself Teaching

People who don’t take risks generally make about two big mistakes a year.

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People who don’t take risks generally make about two big mistakes a year.

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