1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKERPeople who don’t take risks generally make about two big mistakes a year.
More Peter Drucker Quotes
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
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So much of what we call management consists in making it difficult for people to work.
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To be sure, the fundamental task of management remains the same: to make people capable of joint performance through common goals, common values, the right structure, and the training and development they need to perform and to respond to change.
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The less an organization has to do to produce results, the better it does its job.
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Effective executives know that their subordinates are paid to perform and not to please their superiors.
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Innovation is the specific instrument of entrepreneurship the act that endows resources with a new capacity to create wealth.
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Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
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The first rule in decision-making is that one does not make a decision unless there is disagreement.
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Is this still worth doing? And if it isn’t, he gets rid of it so as to be able to concentrate on the few tasks that, if done with excellence, will really make a difference in the results of his own job and in the performance of his organization.
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One cannot hire a hand – the whole man always comes with it.
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Unless commitment is made, there are only promises and hopes; but no plans.
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The best way to predict your future is to create it.
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Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.
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A decision without an alternative is a desperate gambler’s throw.
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History has been written not by the most talented but by the most motivated.
PETER DRUCKER






