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Most important of all, he believed winning was possible.

Jocko Willink

Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
Leadership isn’t one person leading a team. It is a group of leaders working together, up and down the chain of command, to lead.
JOCKO WILLINK

Leadership Person Team Togetherness
To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.
JOCKO WILLINK

Best Decision Failure Leadership Possible Team
Although discipline demands control and asceticism, it actually results in freedom. When you have the discipline to get up early, you are rewarded with more free time.
JOCKO WILLINK

Control Discipline Freedom Result Time
Leadership is simple, but not easy.
JOCKO WILLINK

Easy Leadership Simplicity
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
JOCKO WILLINK

Discipline Expectation Motivational
In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.
JOCKO WILLINK

Accomplishment Believe Inspirational Leadership True
In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
JOCKO WILLINK

Business Life Simplicity World
That’s it. When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: Good.
JOCKO WILLINK

Bad Goodness Issue
Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
JOCKO WILLINK

Planning Simplicity
The U.S. Navy SEAL Teams were at the forefront of this leadership transformation, emerging from the triumphs and tragedies of war with a crystallized understanding of what it takes to succeed in the most challenging environments that combat presents.
JOCKO WILLINK

Challenge Leadership Present Success Team Tragedy Transformation Understand War Win
The greatest of these was the recognition that leadership is the most important factor on the battlefield, the single greatest reason behind the success of any team.
JOCKO WILLINK

Greatness Leadership Team
It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
JOCKO WILLINK

Fight Learning Thinking
Don’t try to plan for every contingency. Doing so will only overburden you and weigh you down so that you cannot quickly maneuver.
JOCKO WILLINK

Quick Try Willing Yourself

Most important of all, he believed winning was possible.

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Most important of all, he believed winning was possible.

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