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In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.

Jocko Willink

More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
All elements within the greater team are crucial and must work together to accomplish the mission, mutually supporting one another for that singular purpose.
JOCKO WILLINK

Accomplishment Greatness Support Team Togetherness
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom Ourselves
But, in fact, discipline is the pathway to freedom.
JOCKO WILLINK

Discipline Freedom
I can remember many times when my boat crew struggled. It was easy to make excuses for our team’s performance and why it wasn’t what it should have been. But I learned that good leaders don’t make excuses. Instead, they figure out a way to get it done and win.
JOCKO WILLINK

Goodness Leadership Learning Myself Remember Struggle Time Win
Departments and groups within the team must break down silos, depend on each other and understand who depends on them.
JOCKO WILLINK

Break Independent Team Understand
A leader must care about the troops, but at the same time the leader must complete the mission, and in doing so there will be risk and sometimes unavoidable consequences to the troops.
JOCKO WILLINK

Care Leadership Risk Time
As a leader, you have to balance the dichotomy, to be resolute where it matters but never inflexible and uncompromising on matters of little importance to the overall good of the team and the strategic mission.
JOCKO WILLINK

Goodness Importance Leadership Team
Good leaders don’t make excuses.
JOCKO WILLINK

Goodness Leadership One Liner
Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.
JOCKO WILLINK

Act Simplicity
If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.
JOCKO WILLINK

Effort Goal See
To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.
JOCKO WILLINK

Best Decision Failure Leadership Possible Team
Faster. Stronger. Smarter. More humble. Less ego.
JOCKO WILLINK

Humble Instagram Captions Strong
The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.
JOCKO WILLINK

Friendship Goal Simplicity Support Team

In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.

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In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.

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