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In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.

Jocko Willink

The infamous they.
JOCKO WILLINK

Famous One Liner
Take care of your gear and your gear will take care of you.
JOCKO WILLINK

Care Material
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
JOCKO WILLINK

Ability Action Decision Right Wait
Remember to keep your ego in check. Don’t judge people.
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Judgement People Remember Yourself
But we can’t ever think we are too good to fail or that our enemies are not capable, deadly, and eager to exploit our weaknesses. We must never get complacent. This is where controlling the ego is most important.
JOCKO WILLINK

Control Enemy Failure Goodness Important Thinking
Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
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Discipline Equality Freedom Ourselves
If the plan is simple enough, everyone understands it, which means each person can rapidly adjust and modify what he or she is doing. If the plan is too complex, the team can’t make rapid adjustments to it, because there is no baseline understanding of it.
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Planning Simplicity Team Understand
The leader must own everything in his or her world.
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Himself Leadership World
As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership
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Explanation Leadership Photograpgh
To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.
JOCKO WILLINK

Best Decision Failure Leadership Possible Team
All elements within the greater team are crucial and must work together to accomplish the mission, mutually supporting one another for that singular purpose.
JOCKO WILLINK

Accomplishment Greatness Support Team Togetherness
Establishing an effective and repeatable planning process is critical to the success of any team.
JOCKO WILLINK

Establishment Planning Success Team
Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.
JOCKO WILLINK

Leadership Quality
His realistic assessment, acknowledgment of failure, and ownership of the problem were key to developing a plan to improve performance and ultimately win.
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Development Failure Himself Improvement Problem Win
Staying ahead of the curve prevents a leader from being overwhelmed when pressure is applied and enables greater decisiveness.
JOCKO WILLINK

Decision Force Greatness Leadership Stay
The only meaningful measure for a leader is whether the team succeeds or fails.
JOCKO WILLINK

Failure Success Team

In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.

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In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.

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