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In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.

Jocko Willink

It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
Relax. Look around. Make a call.
JOCKO WILLINK

Action Breathe Inspirational See
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
JOCKO WILLINK

Business Life Simplicity World
Get after it.
JOCKO WILLINK

Inspirational One Liner
Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
JOCKO WILLINK

Planning Simplicity
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
JOCKO WILLINK

Myself Reputation Responsibility Right Time
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.
JOCKO WILLINK

Accomplishment Believe Inspirational Leadership True
For leaders, the humility to admit and own mistakes and develop a plan to overcome them is essential to success. The best leaders are not driven by ego or personal agendas. They are simply focused on the mission and how best to accomplish it.
JOCKO WILLINK

Accomplishment Development Focus Humility Leadership Mistake Simplicity
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World
Don’t let your mind control you. Control your mind.
JOCKO WILLINK

Control Inspirational Mindset Yourself
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself

In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.

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In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.

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Popular Authors

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