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Don’t let your mind control you. Control your mind.

Jocko Willink

The test for a successful brief is simple: Do the team and the supporting elements understand it?
JOCKO WILLINK

Success Team Understand
Take care of your gear and your gear will take care of you.
JOCKO WILLINK

Care Material
Repetitive exceptional performance became a habit.
JOCKO WILLINK

Performance
leadership is the single greatest factor in any team’s performance.
JOCKO WILLINK

Leadership Team
Staying ahead of the curve prevents a leader from being overwhelmed when pressure is applied and enables greater decisiveness.
JOCKO WILLINK

Decision Force Greatness Leadership Stay
Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
JOCKO WILLINK

Planning Simplicity
A good leader does not get bogged down in the minutia of a tactical problem at the expense of strategic success.
JOCKO WILLINK

Goodness Leadership Problem Success
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Leadership Philosophy Tolerance
So how can a leader become great if they lack the natural characteristics necessary to lead? The answer is simple: a good leader builds a great team that counterbalances their weaknesses.
JOCKO WILLINK

Greatness Leadership Necessary Simplicity Team Weakness
In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
JOCKO WILLINK

Business Life Simplicity World
All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
JOCKO WILLINK

Action Animal Connection Human Learning
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
You have to BE VIGILANT. You have to be ON GUARD. You have to HOLD THE LINE on the seemingly insignificant little things— things that shouldn’t matter—but that do.
JOCKO WILLINK

Importance Worth Yourself
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
Most important of all, he believed winning was possible.
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Believe Himself Important Possible Win
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
The U.S. Navy SEAL Teams were at the forefront of this leadership transformation, emerging from the triumphs and tragedies of war with a crystallized understanding of what it takes to succeed in the most challenging environments that combat presents.
JOCKO WILLINK

Challenge Leadership Present Success Team Tragedy Transformation Understand War Win
But, in fact, discipline is the pathway to freedom.
JOCKO WILLINK

Discipline Freedom
Leaders must accept total responsibility, own problems that inhibit performance, and develop solutions to those problems.
JOCKO WILLINK

Acceptance Development Leadership Problem Responsibility
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
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Ability Action Decision Right Wait
Relax. Look around. Make a call.
JOCKO WILLINK

Action Breathe Inspirational See
Don’t ask your leader what you should do, tell them what you are going to do.
JOCKO WILLINK

Future Leadership Yourself
Although discipline demands control and asceticism, it actually results in freedom. When you have the discipline to get up early, you are rewarded with more free time.
JOCKO WILLINK

Control Discipline Freedom Result Time
Stop researching every aspect of it and reading all about it and debating the pros and cons of it, Start doing it.
JOCKO WILLINK

Reading Start

Don’t let your mind control you. Control your mind.

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Don’t let your mind control you. Control your mind.

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