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Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.

Jocko Willink

Leadership is simple, but not easy.
JOCKO WILLINK

Easy Leadership Simplicity
All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
JOCKO WILLINK

Action Animal Connection Human Learning
People do not follow robots.
JOCKO WILLINK

People Technology
That’s it. When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: Good.
JOCKO WILLINK

Bad Goodness Issue
Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.
JOCKO WILLINK

Leadership Quality
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World
Leadership isn’t one person leading a team. It is a group of leaders working together, up and down the chain of command, to lead.
JOCKO WILLINK

Leadership Person Team Togetherness
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
JOCKO WILLINK

Ability Action Decision Right Wait
Take care of your gear and your gear will take care of you.
JOCKO WILLINK

Care Material
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
JOCKO WILLINK

Discipline Expectation Motivational
Relax. Look around. Make a call.
JOCKO WILLINK

Action Breathe Inspirational See
Don’t let your mind control you. Control your mind.
JOCKO WILLINK

Control Inspirational Mindset Yourself
Stop researching every aspect of it and reading all about it and debating the pros and cons of it, Start doing it.
JOCKO WILLINK

Reading Start
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
Generally, when a leader struggles, the root cause behind the problem is that the leader has leaned too far in one direction and steered off course. Awareness.
JOCKO WILLINK

Direction Leader Problem Struggle
Remember to keep your ego in check. Don’t judge people.
JOCKO WILLINK

Judgement People Remember Yourself
As a leader, you have to balance the dichotomy, to be resolute where it matters but never inflexible and uncompromising on matters of little importance to the overall good of the team and the strategic mission.
JOCKO WILLINK

Goodness Importance Leadership Team
Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
JOCKO WILLINK

Planning Simplicity
As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership
JOCKO WILLINK

Explanation Leadership Photograpgh
Such concepts are simple, but not easy,
JOCKO WILLINK

Easy Simplicity
There is no growth in the comfort zone.
JOCKO WILLINK

Comfortable Growth One Liner
All elements within the greater team are crucial and must work together to accomplish the mission, mutually supporting one another for that singular purpose.
JOCKO WILLINK

Accomplishment Greatness Support Team Togetherness
Decisively engaged?
JOCKO WILLINK

Decision Marriage
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
Instead of letting the situation dictate our decisions, we must dictate the situation.
JOCKO WILLINK

Control Decision Ourselves
The infamous they.
JOCKO WILLINK

Famous One Liner

Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.

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Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.

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