In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
HOWARD SCHULTZDon’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
More Howard Schultz Quotes
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If you want to achieve widespread impact and lasting value, be bold.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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This may sound a bit naive, but I got here by believing in big dreams.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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At its core, I believe leadership is about instilling confidence in others.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Business leaders cannot be bystanders.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Risk more than others think safe.
HOWARD SCHULTZ