If you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZDon’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
More Howard Schultz Quotes
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Success is best when it is shared.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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I can’t imagine a day without coffee. I can’t imagine!
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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Risk more than others think safe.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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