But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZStarbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
More Howard Schultz Quotes
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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In times of adversity and change, we really discover who we are and what we’re made of.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Sometimes you have to create the thing you want to be part of.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZ