We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
HOWARD SCHULTZStarbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
More Howard Schultz Quotes
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We are not in the coffee business serving people, we are in the people business serving coffee.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Business leaders cannot be bystanders.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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If you want to achieve widespread impact and lasting value, be bold.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Risk more than others think safe.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Success is empty if you arrive at the finish line alone.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZ