We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
HOWARD SCHULTZWe woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
More Howard Schultz Quotes
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Success is empty if you arrive at the finish line alone.
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The challenge of the retail business is the human condition.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Customers must recognize that you stand for something.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Success is best when it is shared.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
HOWARD SCHULTZ