Success is the by-product when you work toward the target.
HOWARD SCHULTZWe woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
More Howard Schultz Quotes
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Success is best when it is shared.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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If you want to achieve widespread impact and lasting value, be bold.
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Business leaders cannot be bystanders.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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This may sound a bit naive, but I got here by believing in big dreams.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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The challenge of the retail business is the human condition.
HOWARD SCHULTZ






