Always challenge the old ways.
HOWARD SCHULTZWe woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
More Howard Schultz Quotes
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Sometimes you have to create the thing you want to be part of.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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At its core, I believe leadership is about instilling confidence in others.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
HOWARD SCHULTZ






