Cutting prices or putting things on sale is not sustainable business strategy.
HOWARD SCHULTZWhen you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
More Howard Schultz Quotes
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Success is the by-product when you work toward the target.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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At its core, I believe leadership is about instilling confidence in others.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
HOWARD SCHULTZ






