We are not in the coffee business serving people, we are in the people business serving coffee.
HOWARD SCHULTZBelieve in your dreams and dream big. And then after you’ve done that, dream bigger.
More Howard Schultz Quotes
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Customers must recognize that you stand for something.
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People around the world, they want the authentic Starbucks experience.
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Success is something that has to be earned every day.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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My passion. My commitment. This is the most important thing in my life other than my family.
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Business leaders cannot be bystanders.
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At its core, I believe leadership is about instilling confidence in others.
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I can’t imagine a day without coffee. I can’t imagine!
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Success is the by-product when you work toward the target.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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If you want to achieve widespread impact and lasting value, be bold.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Don’t be threatened by people smarter than you.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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