Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
HOWARD SCHULTZEvery step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
HOWARD SCHULTZBe bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
HOWARD SCHULTZGreat companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
HOWARD SCHULTZI was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
HOWARD SCHULTZI conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
HOWARD SCHULTZWe are not in the coffee business serving people, we are in the people business serving coffee.
HOWARD SCHULTZAuthentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
HOWARD SCHULTZCutting prices or putting things on sale is not sustainable business strategy.
HOWARD SCHULTZWe have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
HOWARD SCHULTZI can’t imagine a day without coffee. I can’t imagine!
HOWARD SCHULTZIf you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZThe success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
HOWARD SCHULTZSometimes you have to create the thing you want to be part of.
HOWARD SCHULTZYou must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
HOWARD SCHULTZBelieve in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZMy parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZ