I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
HOWARD SCHULTZBelieve in your dreams and dream big. And then after you’ve done that, dream bigger.
More Howard Schultz Quotes
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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The challenge of the retail business is the human condition.
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Success is best when it is shared.
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Always challenge the old ways.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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People around the world, they want the authentic Starbucks experience.
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In times of adversity and change, we really discover who we are and what we’re made of.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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My passion. My commitment. This is the most important thing in my life other than my family.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
HOWARD SCHULTZ






