My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZEvery step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
More Howard Schultz Quotes
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Sometimes you have to create the thing you want to be part of.
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The challenge of the retail business is the human condition.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Risk more than others think safe.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
HOWARD SCHULTZ