Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
HOWARD SCHULTZEvery step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
More Howard Schultz Quotes
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Always challenge the old ways.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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People around the world, they want the authentic Starbucks experience.
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