Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
HOWARD SCHULTZEvery step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
More Howard Schultz Quotes
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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At its core, I believe leadership is about instilling confidence in others.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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I can’t imagine a day without coffee. I can’t imagine!
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Social and digital media is a bullet train, and that bullet train is not coming home.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Success is empty if you arrive at the finish line alone.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
HOWARD SCHULTZ






