China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
HOWARD SCHULTZEvery step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
More Howard Schultz Quotes
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This may sound a bit naive, but I got here by believing in big dreams.
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I can’t imagine a day without coffee. I can’t imagine!
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Success is something that has to be earned every day.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Success is empty if you arrive at the finish line alone.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Don’t be threatened by people smarter than you.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Success is the by-product when you work toward the target.
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Always challenge the old ways.
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At its core, I believe leadership is about instilling confidence in others.
HOWARD SCHULTZ






