We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
HOWARD SCHULTZGrow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
More Howard Schultz Quotes
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Always challenge the old ways.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Success is best when it is shared.
HOWARD SCHULTZ