We are not in the coffee business serving people, we are in the people business serving coffee.
HOWARD SCHULTZGrow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
More Howard Schultz Quotes
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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If you want to achieve widespread impact and lasting value, be bold.
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This may sound a bit naive, but I got here by believing in big dreams.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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The challenge of the retail business is the human condition.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Success is the by-product when you work toward the target.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
HOWARD SCHULTZ