At its core, I believe leadership is about instilling confidence in others.
HOWARD SCHULTZOne of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
More Howard Schultz Quotes
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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This may sound a bit naive, but I got here by believing in big dreams.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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I can’t imagine a day without coffee. I can’t imagine!
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Who wants a dream that’s near-fetched?
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Customers must recognize that you stand for something.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
HOWARD SCHULTZ