When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
HOWARD SCHULTZChina traditionally has been a tea-drinking country but we turned them into coffee drinkers.
More Howard Schultz Quotes
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Business leaders cannot be bystanders.
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People around the world, they want the authentic Starbucks experience.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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If you want to achieve widespread impact and lasting value, be bold.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
HOWARD SCHULTZ






