We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
HOWARD SCHULTZChina traditionally has been a tea-drinking country but we turned them into coffee drinkers.
More Howard Schultz Quotes
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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If you want to achieve widespread impact and lasting value, be bold.
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The challenge of the retail business is the human condition.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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People around the world, they want the authentic Starbucks experience.
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Customers must recognize that you stand for something.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Always challenge the old ways.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
HOWARD SCHULTZ






