Who wants a dream that’s near-fetched?
HOWARD SCHULTZChina traditionally has been a tea-drinking country but we turned them into coffee drinkers.
More Howard Schultz Quotes
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Success is something that has to be earned every day.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Sometimes you have to create the thing you want to be part of.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Business leaders cannot be bystanders.
HOWARD SCHULTZ