Risk more than others think safe.
HOWARD SCHULTZChina traditionally has been a tea-drinking country but we turned them into coffee drinkers.
More Howard Schultz Quotes
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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This may sound a bit naive, but I got here by believing in big dreams.
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Don’t be threatened by people smarter than you.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Who wants a dream that’s near-fetched?
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
HOWARD SCHULTZ