Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
HOWARD SCHULTZPeople want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
More Howard Schultz Quotes
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Sometimes you have to create the thing you want to be part of.
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Success is something that has to be earned every day.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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If you want to achieve widespread impact and lasting value, be bold.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZ






