While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
HOWARD SCHULTZPeople want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
More Howard Schultz Quotes
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Always challenge the old ways.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Customers must recognize that you stand for something.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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I can’t imagine a day without coffee. I can’t imagine!
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If you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZ