People around the world, they want the authentic Starbucks experience.
HOWARD SCHULTZCustomers must recognize that you stand for something.
More Howard Schultz Quotes
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In times of adversity and change, we really discover who we are and what we’re made of.
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Success is the by-product when you work toward the target.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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If you want to achieve widespread impact and lasting value, be bold.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Always challenge the old ways.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Success is something that has to be earned every day.
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Success is empty if you arrive at the finish line alone.
HOWARD SCHULTZ