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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

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Battle Breathe Cry Customer Need Ourselves Way

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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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At its core, I believe leadership is about instilling confidence in others.
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Risk more than others think safe.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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