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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

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Battle Breathe Cry Customer Need Ourselves Way

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Success is the by-product when you work toward the target.
HOWARD SCHULTZ

Result Success Target
When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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A great business has to have a conscience. You have to know who you are and who you are not.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Success is best when it is shared.
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Risk more than others think safe.
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My passion. My commitment. This is the most important thing in my life other than my family.
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This may sound a bit naive, but I got here by believing in big dreams.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Cutting prices or putting things on sale is not sustainable business strategy.
HOWARD SCHULTZ

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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Success is something that has to be earned every day.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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