Success is empty if you arrive at the finish line alone.
HOWARD SCHULTZSuccess is empty if you arrive at the finish line alone.
HOWARD SCHULTZAt its core, I believe leadership is about instilling confidence in others.
HOWARD SCHULTZDon’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
HOWARD SCHULTZEveryone starts strong. Success comes to those with unwavering commitment to be at the end.
HOWARD SCHULTZEurope has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZCutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
HOWARD SCHULTZStarbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
HOWARD SCHULTZGrow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
HOWARD SCHULTZI conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
HOWARD SCHULTZSometimes you have to create the thing you want to be part of.
HOWARD SCHULTZBusiness leaders cannot be bystanders.
HOWARD SCHULTZPeople want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
HOWARD SCHULTZThe premium single-cup segment is the fastest-growing business within the global coffee industry.
HOWARD SCHULTZWhen we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZThe challenge of the retail business is the human condition.
HOWARD SCHULTZEntrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
HOWARD SCHULTZ