Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
HOWARD SCHULTZAuthentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
HOWARD SCHULTZAny business today that embraces the status quo as an operating principle is going to be on a death march.
HOWARD SCHULTZBeverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZStarbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZGood results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
HOWARD SCHULTZGreat companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
HOWARD SCHULTZCutting prices or putting things on sale is not sustainable business strategy.
HOWARD SCHULTZEffective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
HOWARD SCHULTZAt its core, I believe leadership is about instilling confidence in others.
HOWARD SCHULTZIn life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
HOWARD SCHULTZI think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
HOWARD SCHULTZIf you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
HOWARD SCHULTZEurope has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZSuccess is best when it is shared.
HOWARD SCHULTZBelieve in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZAt an early age, my mother gave me this feeling that anything is possible, and I believe that.
HOWARD SCHULTZ