Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
EDWARD DE BONOMock the devil, and he will flee from thee.
More Edward de Bono Quotes
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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If you do not design the future, someone or something else will design it for you.
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Effectiveness without values is a tool without a purpose.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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The effective thinker treats arrogance as the major sin of thinking.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Mock the devil, and he will flee from thee.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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You can analyse the past, but you have to design the future.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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Creativity gives hope that there can be a worthwhile idea.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
EDWARD DE BONO






