Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
EDWARD DE BONOMock the devil, and he will flee from thee.
More Edward de Bono Quotes
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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Humor is by far the most significant activity of the human brain.
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I think school is a place where thinking should be taught.
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Effectiveness without values is a tool without a purpose.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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If you do not design the future, someone or something else will design it for you.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Happiness is for those who don’t really need it. So I can live without happiness.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO