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1. black
2. grey
3. blue
4. red
5. brown
6. white

Mock the devil, and he will flee from thee.

Edward de Bono

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DevilRun

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More Edward de Bono Quotes

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  As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

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• 

  Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

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• 

  The image that concerns most people is the reflection they see in other people’s minds.

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  Creativity gives hope that there can be a worthwhile idea.

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  Unhappiness is best defined as the difference between our talents and our expectations.

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  I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.

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• 

  Effectiveness without values is a tool without a purpose.

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• 

  Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

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  Intelligence is something we are born with. Thinking is a skill that must be learned.

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  You cannot dig a hole in a different place by digging the same hole deeper.

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• 

  Do we have the will to make poverty history?

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  Creativity can be learned like basketball, which does not mean we will all be NBA stars.

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  The awful thing is that you can never be aware of what you are not aware of.

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• 

  Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.

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• 

  There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.

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• 

  We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.

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