The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONOPerception is real even when it is not reality.
More Edward de Bono Quotes
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There is no doubt that creativity is the most important human resource of all.
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Logic will never change emotion or perception.
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The mind can only see what it is prepared to see.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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If you never change your mind, why have one?
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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The image that concerns most people is the reflection they see in other people’s minds.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Do we have the will to make poverty history?
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Unhappiness is best defined as the difference between our talents and our expectations.
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Creativity is a great motivator because it mades people interested in what they are doing.
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Creativity and lateral thinking have exactly the same basis as humour.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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