The awful thing is that you can never be aware of what you are not aware of.
EDWARD DE BONOPerception is real even when it is not reality.
More Edward de Bono Quotes
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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If you wait for opportunities to occur, you will be one of the crowd.
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Argument is meant to reveal the truth, not to create it.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Creativity makes life more fun and more interesting.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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The image that concerns most people is the reflection they see in other people’s minds.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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Creativity is a great motivator because it mades people interested in what they are doing.
EDWARD DE BONO






