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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

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Always Best Convince Idea Leadership Life New Pass World

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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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America looks 10 minutes ahead; Japan looks 10 years.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
AKIO MORITA

Always Best Convince Idea Leadership Life New Pass World
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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I feel it is my fault because I made the decision to hire him.
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