The best example of this was the Apollo project in the United States.
AKIO MORITAPeople need money, but they also want to be happy in their work and proud of it.
More Akio Morita Quotes
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Without an organisation that can work together, sometimes over a very long period.
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You can be totally rational with a machine.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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I feel it is my fault because I made the decision to hire him.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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We treat employees as a member of the family.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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