But make sure you don’t make the same mistake twice.
AKIO MORITAThere are three creativities: creativity in technology, in product planning, and in marketing.
More Akio Morita Quotes
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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My solution to the problem of unleashing creativity is always to set up a target.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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You can be totally rational with a machine.
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If you don’t want Japan to buy it, don’t sell it.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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When I find an employee who turns out to be wrong for the job,
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People need money, but they also want to be happy in their work and proud of it.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITA