Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITAThere are three creativities: creativity in technology, in product planning, and in marketing.
More Akio Morita Quotes
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Don’t do market research.
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My concept is that anybody has creative ability, but very few people know how to use it.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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The public does not know what is possible. We do.
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It has run consistently about 6 percent of sales at Sony – and in service.
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People need money, but they also want to be happy in their work and proud of it.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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Every action analysed and every responsibility assigned by an organisation chart.
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We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA