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There are three creativities: creativity in technology, in product planning, and in marketing.

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Creativity Market Plan Product Self Technology

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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
AKIO MORITA

Employee Establish Evaluate Longer Matter Past Promotion Record School
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

Creative Creativity Important Inborn Management People Standpoint Unleash
Japanese attitudes toward work seem to be critically different from American attitudes.
AKIO MORITA

Attitude Country Critical Different Seem Work
Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITA

Ask Kind Plan Product Public Rather Want
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA

Believe Everybody Facility Impressive Office Posh Private Want Work
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITA

Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
AKIO MORITA

Company Employee Happy Healthy Job Keep Productive Want
People need money, but they also want to be happy in their work and proud of it.
AKIO MORITA

Happy Money Need People Proud Work
There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA

Creativity Market Plan Product Self Technology
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA

Break Country Different Market Need Something Through Weapon
Amenities are not of great concern to management in Japan.
AKIO MORITA

Concern Country Great Management
All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA

Efficient Global Marketing Need Product Production World
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Always Company Employee Facility Made Meet Single Trying
The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
AKIO MORITA

Country Develop Employee Fate Feeling Healthy Important Manager Most Relationship
But if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITA

Backseat Creative Often People Sometimes Work Your
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA

Buy Country Sell Want

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