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There are three creativities: creativity in technology, in product planning, and in marketing.

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Creativity Market Plan Product Self Technology

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITA

Anybody Assistant Else Exact Job Mean Someone Trust Want
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA

Atmosphere Believe Discuss Growth Period Reason Remark Such
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
In the long run, no matter how good or successful you are or how clever or crafty.
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Clever Crafty Good Long Matter Run Successful
When I find an employee who turns out to be wrong for the job,
AKIO MORITA

Decision Employee Fault Job Turn Wrong
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITA

Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Corporation Create Employee Family Fate Feeling Manage Same Share
Your business and its future are in the hands of the people you hire.
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Business Future Hand Hire People
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

Adjust Better Country Honorable Kid Kind Much Notion People Work
I believe people work for satisfaction.
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Believe People Satisfaction Work
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITA

Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker
Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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Country Create Creating Game Good Merger Money Moving Namely Play Treat
Curiosity is the key to creativity.
AKIO MORITA

Creativity Graduation Key Machine Ration
The public does not know what is possible. We do.
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Business Do Doe Know Public
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

Creative Creativity Important Inborn Management People Standpoint Unleash

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