I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITAMy chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
More Akio Morita Quotes
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The only sure thing is that in business there are no sure things.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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An enemy of innovation could be your own sales force.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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In the United States businessmen often do not trust their colleagues.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Don’t do market research.
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My solution to the problem of unleashing creativity is always to set up a target.
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America looks 10 minutes ahead; Japan looks 10 years.
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Amenities are not of great concern to management in Japan.
AKIO MORITA






