My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITAMy concept is that anybody has creative ability, but very few people know how to use it.
More Akio Morita Quotes
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Employees are not guilty; why should they suffer?
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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Without an organisation that can work together, sometimes over a very long period.
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But make sure you don’t make the same mistake twice.
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My solution to the problem of unleashing creativity is always to set up a target.
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Every action analysed and every responsibility assigned by an organisation chart.
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My concept is that anybody has creative ability, but very few people know how to use it.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Don’t do market research.
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There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA