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My concept is that anybody has creative ability, but very few people know how to use it.

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Ability Anybody Concept Creative Few People Use

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

Business Children Growing Imitate Learn Novice Student Up World
You can be totally rational with a machine.
AKIO MORITA

Machine People Understanding
But if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITA

Backseat Creative Often People Sometimes Work Your
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA

Believe Big Compensate Mistake Money Person Think Work
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA

Break Country Different Market Need Something Through Weapon
If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITA

Best Effort Fail Future Great Make Out Peaceful Succeed
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
AKIO MORITA

Amount Depend Endeavor Resolve Strength Succeed
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Asset Cash Future Gain Important Profit
Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITA

Ask Kind Plan Product Public Rather Want
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA

Company Employee Management Profit Recession Responsible Risk Sacrifice
When I find an employee who turns out to be wrong for the job,
AKIO MORITA

Decision Employee Fault Job Turn Wrong
There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA

Creativity Market Plan Product Self Technology
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA

Always Company Employee Facility Made Meet Single Trying
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Set Target Unreleased

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