People need money, but they also want to be happy in their work and proud of it.
AKIO MORITAThe best example of this was the Apollo project in the United States.
More Akio Morita Quotes
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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My solution to the problem of unleashing creativity is always to set up a target.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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In the United States businessmen often do not trust their colleagues.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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We all learn by imitating, as children, as students, as novices in the world of business.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Without an organisation that can work together, sometimes over a very long period.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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