More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITAThe best example of this was the Apollo project in the United States.
More Akio Morita Quotes
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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The best example of this was the Apollo project in the United States.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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My solution to the problem of unleashing creativity is always to set up a target.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Your business and its future are in the hands of the people you hire.
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