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The best example of this was the Apollo project in the United States.

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Apollo Best Example Project United States

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
Without an organisation that can work together, sometimes over a very long period.
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Fruition Long Organisation Period Sometimes Working Together
Japanese attitudes toward work seem to be critically different from American attitudes.
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Attitude Country Critical Different Seem Work
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
Employees are not guilty; why should they suffer?
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Employee Guilt Suffer Why
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
But if you work with people, sometimes logic often has to take a backseat to understanding.
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Backseat Creative Often People Sometimes Work Your
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Company Employee Happy Healthy Job Keep Productive Want
Every action analysed and every responsibility assigned by an organisation chart.
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Action Analyse Assigned Chart Every Organisation Responsibility
While the United States has been busy creating lawyers, we have been busier creating engineers.
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Busier Busy Create Creating Engineer Lawyer
My concept is that anybody has creative ability, but very few people know how to use it.
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Ability Anybody Concept Creative Few People Use
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Bureaucracy Chief Constant Curiosoty Drive Formal Job People School System
Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Ask Kind Plan Product Public Rather Want

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