My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
More Akio Morita Quotes
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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The public does not know what is possible. We do.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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In the United States businessmen often do not trust their colleagues.
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An enemy of innovation could be your own sales force.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Employees are not guilty; why should they suffer?
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We all learn by imitating, as children, as students, as novices in the world of business.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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We treat employees as a member of the family.
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Don’t do market research.
AKIO MORITA