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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.

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It has run consistently about 6 percent of sales at Sony – and in service.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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You can be totally rational with a machine.
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The public does not know what is possible. We do.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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