The public does not know what is possible. We do.
AKIO MORITA(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
More Akio Morita Quotes
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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My concept is that anybody has creative ability, but very few people know how to use it.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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I believe people work for satisfaction.
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The best example of this was the Apollo project in the United States.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Curiosity is the key to creativity.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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The only sure thing is that in business there are no sure things.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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You can be totally rational with a machine.
AKIO MORITA