You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
AARON LEVIEWe’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
More Aaron Levie Quotes
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If people don’t think the odds are against you, you’re doing it wrong.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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We didn’t really start the company to go build an enterprise software company.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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Better to be too early and have to try again, than be too late and have to catch up.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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The chance of failure is almost always better than the guarantee of never knowing.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
AARON LEVIE