There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
AARON LEVIEWe’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
More Aaron Levie Quotes
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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That’s already been tried before only means the first attempt got it wrong.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
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Execute like there’s no tomorrow, strategize like there will be.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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The only barrier to entry you can create is to consistently build a great product.
AARON LEVIE