You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
AARON LEVIEWe’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
More Aaron Levie Quotes
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If people don’t think the odds are against you, you’re doing it wrong.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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The only barrier to entry you can create is to consistently build a great product.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
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If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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The IT model of the enterprise has become a lot more user lead.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
AARON LEVIE