Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
AARON LEVIEWe’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
More Aaron Levie Quotes
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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The IT model of the enterprise has become a lot more user lead.
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The chance of failure is almost always better than the guarantee of never knowing.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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The only barrier to entry you can create is to consistently build a great product.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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Execute like there’s no tomorrow, strategize like there will be.
AARON LEVIE






