Go after the customers that are working in the future, but haven’t totally lost their minds.
AARON LEVIEWe’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
More Aaron Levie Quotes
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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I don’t use many apps. I use naps.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
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Every single industry is going through a major business model and technology oriented disruption.
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Better to be too early and have to try again, than be too late and have to catch up.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
AARON LEVIE






