I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
AARON LEVIEThat’s already been tried before only means the first attempt got it wrong.
More Aaron Levie Quotes
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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The chance of failure is almost always better than the guarantee of never knowing.
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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We didn’t really start the company to go build an enterprise software company.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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In the enterprise you want to start intentionally small.
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
AARON LEVIE






