Listen to your customers, but don’t always build exactly what they’re telling you. This is a really key distinction around building enterprise software.
I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
