The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERSI still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
More Tom Peters Quotes
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Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
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Listen to Everyone. Ideas come from everywhere
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I don’t want the 35-year-olds in my audience to think of me as as ‘pops’ giving the kind of advice that only 65-year-olds can understand.
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The world has not just “turned upside down”. It is turning in every which way at an accelerating pace.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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Portability of lots of information should not be underestimated.
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You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
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Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
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Lists simplify, clarify, edify.
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Fact is, the work place to a great extent is “where we live.” We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development.
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With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
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We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
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The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
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What gets measured gets done.
TOM PETERS