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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Tom Peters

TRUST, not technology, is the issue of the decade.
TOM PETERS

Decades Issues Technology
Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
TOM PETERS

Differences Educational Ideas Mean Occur
Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).
TOM PETERS

Book Growth Thinking
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
TOM PETERS

Business Educational Inspirational
The worse things get, typically, the more they dig in their heels and defend yesterday’s turf.
TOM PETERS

Defend Thing Worse Yesterday
For me, reading is reading.
TOM PETERS

Good Knowledge Learn Read Reading
I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you’ve got two kids, to start a coffee shop.
TOM PETERS

Coffee Kids Passion
Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.
TOM PETERS

Business Person Real School Second
Hire disrespectful people.
TOM PETERS

Disrespectful People Work
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
TOM PETERS

Ambiguity Era Flaws Mars Unprecedented Volatility
Portability of lots of information should not be underestimated.
TOM PETERS

Information Portability Should
If a window of opportunity appears, don’t pull down the shade.
TOM PETERS

Inspirational Opportunity Success
Appreciation, applause, approval, respect – we all love it!
TOM PETERS

Applause Appreciation Approval
Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
TOM PETERS

Enemy Procrastination Thinking Worst
The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
TOM PETERS

Customers Ideas Intimately
Become a “learning organization”. Shuck your arrogance – “if it isn’t our idea, it can’t be that good” – and become a determined copycat/ adapter/ enhancer.
TOM PETERS

Arrogance Ideas Organization

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Related Topics

Popular Authors

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