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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Tom Peters

The good news – and it is largely good news – is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
TOM PETERS

Builds Chance Everyone News Skills
The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
TOM PETERS

Deviltry Mad Passion Race
Excellent firms don’t believe in excellence – only in constant improvement and constant change.
TOM PETERS

Educational Inspirational Loyalty
For me, reading is reading.
TOM PETERS

Good Knowledge Learn Read Reading
Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
TOM PETERS

Enemy Procrastination Thinking Worst
Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
TOM PETERS

Careers Leadership Two
Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERS

Buzz Figure Sneakers Today Transcend
It may be primarily property taxes in the case of a public library, or state taxes and tuition in the case of an academic library at a public university, but the funding sources of most libraries continue to have a strong geographic component.
TOM PETERS

Academic Library Strong Tuition
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
TOM PETERS

Ambiguity Era Flaws Mars Unprecedented Volatility
Celebrate what you want to see more of.
TOM PETERS

Inspirational Life Motivational
Integrity may be about little things as much or more than big ones.
TOM PETERS

Integrity Littles May
What have you done lately – this week – to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?
TOM PETERS

Colleagues Greatest Lately Networthy
The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
TOM PETERS

Demand Innovation Tasks
Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).
TOM PETERS

Book Growth Thinking
The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers.
TOM PETERS

Blue Office Revolution White
Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
TOM PETERS

Change Learning Past

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Related Topics

Popular Authors

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