Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERSWe’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
More Tom Peters Quotes
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Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.
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Execution Excellence! (Show up on time! Leave last!)
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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Effective listening is a professional achievement-achieved only through hard work.
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Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
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Oh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”
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Appreciation, applause, approval, respect – we all love it!
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Rewards should go to teams as a whole.
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Something mysterious happens to a curious, fully engaged mind – and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered
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Print-based libraries developed in an age of scarce printed resources.
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Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
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A completely free library is as rare as a truly free lunch.
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I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
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The day firing becomes easy is the day to fire yourself.
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The thing that keeps a business ahead of the competition is excellence in execution.
TOM PETERS






