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Set up a life you don’t need to escape from.

Seth Godin

There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN

Boss People Safe
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used

Set up a life you don’t need to escape from.

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Set up a life you don’t need to escape from.

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