We cannot innovate without opening the door to havoc.
TOM PETERSTreat the customer as an appreciating asset.
More Tom Peters Quotes
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Bold botches are to be cherished.
TOM PETERS -
If the person you delegated to does the job twice as well as you would have done it, consider yourself a leader.
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I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
TOM PETERS -
Now that I have adopted into my own daily life a device that makes music and spoken-word files easy to access from anywhere, I have tempered my skepticism.
TOM PETERS -
You can’t live life without an eraser.
TOM PETERS -
Have you set high standards in the past that make it clear what level of performance you demand?
TOM PETERS -
The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
TOM PETERS -
Excellence is not an aspiration. Excellence is what you do in the next five minutes.
TOM PETERS -
The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
TOM PETERS -
Knowing when to take your losses is an essential part of eventual success.
TOM PETERS -
Effective listening is a professional achievement-achieved only through hard work.
TOM PETERS -
But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.
TOM PETERS







