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Treat the customer as an appreciating asset.

Tom Peters

Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
TOM PETERS

Better Body Feel Soul
The common wisdom is that … managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
TOM PETERS

Common Motivation People
A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
TOM PETERS

Book Growing Hallmark Parks
The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
TOM PETERS

Important Media Ultimately Want
If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
TOM PETERS

Clean Desk Company Nuts Office Policy
A passive approach to professional growth will leave you by the wayside.
TOM PETERS

Approach Growth Passive
Stop being conned by the old mantra that says, ‘Leaders are cool, managers are dweebs.’ Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
TOM PETERS

Leader Peter Principles
Authority never matches responsibility. That’s one of the great myths and delusions of all times. Winning managers and individual performers at all levels know that effectiveness means building your own network and creating your own authority.
TOM PETERS

Individual Levels Mean Military War
If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
TOM PETERS

Asking Important People
It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
TOM PETERS

Anything Matter Offering Quality
The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
TOM PETERS

Deviltry Mad Passion Race
He who makes the quickest, coolest prototypes reigns!
TOM PETERS

Prototype Reign Work
We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
TOM PETERS

Demand Elements Important
Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
TOM PETERS

Concept Exhilarating Mistake Occasionally Passion Peace
Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
TOM PETERS

Able Mastery Remorse Sweat
Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
TOM PETERS

Differences Educational Ideas Mean Occur

Treat the customer as an appreciating asset.

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Treat the customer as an appreciating asset.

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