We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKWe’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
More Tim Cook Quotes
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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There’s something very dangerous happening in states across the country.
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A great product isn’t just a collection of features. It’s how it all works together.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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You are more powerful than you think.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I don’t think Apple has to own a content business.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Certainly some things that are very good can sometimes be used in a bad way.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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