History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOKNo one should have a key that turns a billion locks. It shouldn’t exist.
More Tim Cook Quotes
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In the world of cyber security, the last thing you want is to have a target painted on you.
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The longer the meeting, the less is accomplished.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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There’s something very dangerous happening in states across the country.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Price is rarely the most important thing. A cheap product might sell some units.
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Apple Pay is forever changing the way we pay for things.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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We make the best phone, we don’t make the most phones.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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A great product isn’t just a collection of features. It’s how it all works together.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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You are more powerful than you think.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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