There’s something very dangerous happening in states across the country.
TIM COOKNo one should have a key that turns a billion locks. It shouldn’t exist.
More Tim Cook Quotes
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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In the long arc of time, you are only relevant if customers love you.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Nobody wants to buy sour milk.
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The government should always be the one defending civil liberties.
TIM COOK -
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK






