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No one should have a key that turns a billion locks. It shouldn’t exist.

Tim Cook

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK

Directly Double Entirely God Gold Made New Own Right Super Watch
Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
An acorn would never brag about giving shade.
TIM COOK

Corn Giving never Shade
History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK

Forget Happen History One Person Yield
Apple Watch is the most personal device we’ve ever created.
TIM COOK

Apple Created Device Ever Most Personal Watch
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOK

Barries Focus Problem Redefine Scale Thing
So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK

Anyone Apple CEO Comfort Hear Own Privacy Someone Struggle Term Trade
Excellence has become a habit.
TIM COOK

Become Excellence Habit
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOK

Achieve Deceive Hard Other Success Themselves Ultimately Work Worse
A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK

Collection Feature Great Just Product Together Work
Gaming has kind of evolved a bit. More people play on portable devices.
TIM COOK

Device Evolve Gaming Kind People Potable
Maybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOK

Ability Camera Enforcement May Turn
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Always Company Department Door Innovation Know Lot Sign Something
I love museums. But I don’t want to live in one.
TIM COOK

Live Love Museum Want
No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOK

Billion Exist Key Lock Should Turn

No one should have a key that turns a billion locks. It shouldn’t exist.

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No one should have a key that turns a billion locks. It shouldn’t exist.

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