“And that’s what everyone at Apple is focused on – pushing forward and creating the future.”

Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.

I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.

Apple Watch is the most personal device we’ve ever created.

There’s something very dangerous happening in states across the country.

You are more powerful than you think.

Certainly some things that are very good can sometimes be used in a bad way.

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

Gaming has kind of evolved a bit. More people play on portable devices.

I just want to build great products.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

From our point of view it’s important that Apple not be the developer for the world.

To whom much is given, much is expected. I do believe this. It’s embedded in me.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

I remember what it was like to grow up in the South in the 1960s and 1970s.

This morning when I put on my underwear I could hear the fruit-of-the-loom guys laughing at me.

Everyone likes flattery; and when you come to Royalty you should lay it on with a trowel.

My whole family are hams. They’re storytellers and everyone outdoes the next one.

Everyone has said I got my own sound.

We have a big appetite for putting people down but, at the heart of everyone, there’s enough room for all of us to succeed.

I grew up listening to everybody.

To be alive in America is to hear all kinds of music constantly: radio, records, churches, cats on the street, everywhere music. And with records, the whole history of music is open to everyone who wants to hear it.

Sooner or later everyone sits down to a banquet of consequences.