We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOKAnd that’s what everyone at Apple is focused on – pushing forward and creating the future.
More Tim Cook Quotes
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Android dominates the mobile malware market.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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You can only do so many things great, and you should cast aside everything else.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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I just want to build great products.
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We make the best phone, we don’t make the most phones.
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You are more powerful than you think.
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Anything can change, because the smartphone revolution is still in the early stages.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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The government should always be the one defending civil liberties.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK