And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOKWe say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
More Tim Cook Quotes
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Nobody wants to buy sour milk.
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You can’t have a back door that’s only for the good guys.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I just want to build great products.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Today, we are pleased to announce the biggest advancement in iPhone.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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What makes Siri cool is she has a personality.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Our message, to people around the country and around the world, is this: Apple is open.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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You want to be the pebble in the pond that creates the ripples for change.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOK