You are more powerful than you think.
TIM COOKYou are more powerful than you think.
TIM COOKThey’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOKMaybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKI don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOKThe sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOKSo if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOKThe longer the meeting, the less is accomplished.
TIM COOKWe sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOKIt is possible to be aware of God at all times.
TIM COOKApple is this great American company that could have only happened here.
TIM COOKThe largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKThere’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOKSo I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOKGaming has kind of evolved a bit. More people play on portable devices.
TIM COOK