Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOKThe largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
More Tim Cook Quotes
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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In the long arc of time, you are only relevant if customers love you.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Nobody wants to buy sour milk.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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The longer the meeting, the less is accomplished.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Gaming has kind of evolved a bit. More people play on portable devices.
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If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOK