“The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.”

America is always stronger when we do things together.

From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.

In the world of cyber security, the last thing you want is to have a target painted on you.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

The government should always be the one defending civil liberties.

I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.

We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.

The day soldiers stop bringing you their problems is the day you have stopped leading them.

Every day we keep telling the same stories. Over and over. We forget that our endings can be different. So can the plot. I think it’s time for some surprise endings.

And didn’t I used to say “live fast, die young” right up until it was your last day too soon, with me under the sun.

I think fashion is like putting on armor. I like that aspect of it, but it’s not something I want to think about every day.

Meditation is not a way of making your mind quiet. It is a way of entering into the quiet that is already there – buried under the 50,000 thoughts the average person thinks every day.

I awaken today, appreciating everything in sight, and I give thanks.

What’s needed today, now, more than ever, is ‘Star Peace’ for there is an ominous, mutual threat to all science fiction. It’s called ‘Twilight’. And it is really, really bad.

I hope you know that even on days you don’t feel whole – you are enough.