Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKYou want to be the pebble in the pond that creates the ripples for change.
More Tim Cook Quotes
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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The government should always be the one defending civil liberties.
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Excellence has become a habit.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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A great product isn’t just a collection of features. It’s how it all works together.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Let your joy be in your journey, not in some distant goal.
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Price is rarely the most important thing. A cheap product might sell some units.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOK