We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKYou want to be the pebble in the pond that creates the ripples for change.
More Tim Cook Quotes
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Discrimination, in all its forms, is bad for business.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Nobody wants to buy sour milk.
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You can’t have a back door that’s only for the good guys.
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We make the best phone, we don’t make the most phones.
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In the long arc of time, you are only relevant if customers love you.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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I just want to build great products.
TIM COOK






