Certainly some things that are very good can sometimes be used in a bad way.
TIM COOKApple is this great American company that could have only happened here.
More Tim Cook Quotes
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I don’t think Apple has to own a content business.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Excellence has become a habit.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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There’s something very dangerous happening in states across the country.
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A great product isn’t just a collection of features. It’s how it all works together.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK






