“Apple is this great American company that could have only happened here.”

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

The sidelines are not where you want to live your life. The world needs you in the arena!

I am who I am, and I’m focused on that, and being a great CEO of Apple.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

America is always stronger when we do things together.

From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.

In the world of cyber security, the last thing you want is to have a target painted on you.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

The government should always be the one defending civil liberties.

I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.

We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.